Million dollar cleaning company, simplified.

The Orca Way

Master the Art of Sales to Fuel You Company’s Growth

Sales and marketing.

Sales are the life blood of your company. Learn how to generate leads and prospects at a very low cost, without relying on expensive Google or Facebook ads. Most importantly, learn how to increase your close ratio and your price per service. Orca’s sales and marketing training will take you from cleaner to sales ninja.

Optimize Your Operation to Maximize Profit$

Operations and servicing.

A simplified operation is key for growth. Learn how to simplify, speed up and error-proof your cleaning process. Orca’s system will show you how to increase the productivity of your cleaning team, speed up your service time and maintain a consistent standard of quality that your clients will love.

Attract, Retain and Develop Top Talent for Your Team

People and great work.

Our team is the most important asset of your business. Learn how to hire, retain, motivate and engage your cleaning team. Give them the tools and training to empower them to represent your brand. At Orca, we understand the challenges of managing a team for growth. We can help.

Ismael Martinez

Born and raised in Chihuahua, Mexico, Ismael came to the United States as service missionary for his church in 2008. After which he pursued his higher education at Eastern Arizona College and Brigham Young University where he graduated with a degree in Marketing and a degree in Economics.

Ismael is the founder of Black and White Services, the parent company of Zebra Cleaning, Panda Pest Control, Black Rhino Garage, Neon Solar, Capybara Real Estate and Orca Consulting. He is a passionate serial entrepreneur with an eye for marketing and branding. He began his professional career in the world of sales and is high level of sales leader. Zebra Home Cleaning was founded in October of 2019 and it quickly became Arizona’s fastest growing cleaning company. The company has now evolved into a full suite of services including home cleaning, commercial cleaning, carpet and tile cleaning, upholstery cleaning, window cleaning, pressure washing and solar panel cleaning; and in 2021 it was rebranded to Zebra Cleaning.

He is the father of 3 beautiful children and is married to his sweet wife, Shelby. They live in a small homestead in Queen Creek, AZ where they are raising goats, chickens and pigs. Ismael is a lover of sports cars and legos; and anything related to branding, marketing and home services.

Our
brand vision

At the forefront of innovation, we redefine what's possible in the consulting industry, merging cutting-edge strategies with visionary insights to propel businesses into the future. Our expertise breaks conventional boundaries, ensuring your success in an ever-evolving landscape.

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